AI: Faster Work, But Are We Really More Productive? The Missing Piece
Artificial Intelligence (AI) is everywhere, and we constantly hear about how it can make us super-efficient, helping us finish tasks in record time. But hold on a minute – is simply doing things faster the same as being truly productive? According to a top expert from Accenture, a global consulting firm, the answer is a resounding "not necessarily."
Ramine Tinati, who leads Accenture's advanced AI efforts in the Asia-Pacific region, recently shared a crucial insight. He put it simply: giving employees an AI tool to do things faster often just means they finish quicker and then... go for a coffee break! While tasks get done in less time, the overall output or "productivity" of the company doesn't automatically jump.
So, what's the secret to unlocking real gains from AI? Tinati says it's not just about speeding up existing tasks. True productivity improvements require companies to completely rethink and redesign how work is done. Instead of just adding AI to old processes, businesses need to invent new, smarter ways of working. This is why some companies, especially in Asia, are struggling to get real benefits from AI – they're just trying to speed up old ways of working instead of inventing new ones.
This conversation comes at a time when major tech giants are pouring billions into AI. Amazon has committed over $100 billion, and Microsoft has invested $80 billion into AI data centers, even as some jobs are being cut. It's clear AI is a massive investment for the future.
However, not everyone sees AI as a threat or just a speed tool. Nvidia CEO Jensen Huang, for example, believes AI actually enhances his thinking skills, using it daily. And OpenAI CEO Sam Altman agrees, suggesting that while jobs will certainly look very different in the future, they will still be meaningful. He even joked that future jobs might look like "playing games" to us today, but will be very important to those living them.
So, what's the takeaway? AI is a powerful engine, capable of incredible speed. But to truly boost productivity, businesses can't just hand out AI tools and expect magic. They need to be brave enough to reimagine work itself, redesigning workflows from the ground up. It's not just about using AI, but about reimagining work itself. Are you ready to not just work faster, but work smarter and differently?
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Tuesday, July 29, 2025
AI: Faster Work, Smarter Redesign
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