The List Arrives
Don't buy gold. Don't travel abroad. Don't go out unnecessarily. Save petrol. Save the dollar. Work from home. Use the metro. Reduce cooking oil in your food. If saving oil in your kitchen is patriotism, someone should ask Prime Minister Modi whether the hundred-vehicle convoy he rolled out in Hyderabad — just hours before this appeal — also ran on something other than diesel.
That is the central absurdity of what unfolded: a seven-to-ten-point list of citizen sacrifices, packaged as deshbhakti and launched at a public rally in Hyderabad, where PM Modi had come to inaugurate ₹9,400 crore worth of development projects. The appeals were distributed in synchronised fashion — ministers, IT Cell, BJP supporters — all tweeting within minutes, posters materialising from nowhere. The machinery of mass messaging worked with military precision. The machinery of economic foresight, apparently, did not.
The Official Appeal — Citizens' Duty List
- Do not purchase gold or silver jewellery for at least one year
- Avoid foreign travel to conserve foreign exchange
- Reduce petrol and diesel consumption; switch to public transport
- Use cooking oil sparingly in daily cooking
- Work from home wherever possible
- Avoid hosting large functions, especially those requiring gold gifting
- Boycott/reduce use of foreign-made products (echoing Operation Sindoor-era appeal)
Fifty Lakh Families. Zero Words.
Gold and silver together account for approximately 7% of India's GDP and contribute between 10–12% to total export earnings. The industry — from mines to manufacturing to the millions of craft workshops tucked into the lanes of Odisha, Rajasthan, and Tamil Nadu — employs around 50 lakh (5 million) people directly. An appeal to halt an entire sector for twelve months is not a personal sacrifice campaign. It is an unannounced economic shutdown.
PM Modi said nothing about these 50 lakh families. Not a word about how their incomes would be compensated, their workshops kept open, their children fed during a year of mandated consumer abstinence. The appeal was issued and the convoy moved on.
7%
Gold & Silver Share of India's GDP
50L+
Workers in Gold/Silver Sector
10–12%
Contribution to Export Earnings
21L
Barrels: India's Strategic Oil Reserve (Bloomberg, Apr 22)
Two Months of Silence, Then a Speech
For two full months — March and April — as markets fell, as the rupee became the weakest currency in Asia, as foreign investors pulled capital out of India in an accelerating exodus, as petrol and gas queues began forming and cooking oil prices climbed, Prime Minister Modi was in election mode. West Bengal, Assam, Tamil Nadu, Kerala — rally after rally, speech after speech, accusation after accusation aimed at the opposition. Not a single address to the nation about the gathering economic storm.
Rahul Gandhi warned in March: a terrible economic storm is coming. The stock market has taken a beating. The US trade deal Modi signed will hurt this country badly. Prepare now.
— Rahul Gandhi, Parliament, March 2026
Nobody listened — or rather, the ruling dispensation chose not to. The same government whose petroleum ministry secretaries were being dispatched daily to reassure the public that gas supply is "adequate," that there is no crisis, that any shortage is due to "black marketeering" — that government is now issuing a national sacrifice list. The denial lasted two months. The appeal lasted nineteen minutes in Hyderabad.
It is worth remembering what PM Modi was saying in 2024. Campaigning ahead of the general elections, he warned repeatedly — with the rhetorical fervour of a man defending civilisation — that if the Congress came to power, it would survey every family's gold, take stock of what women possess, and redistribute it. The mangalsutra would be at risk. Gold was a political weapon. Today, the same Prime Minister is telling those very women: don't buy gold this year. It is your patriotic duty.
How the World Did It: A Global Comparison
When Iran was struck in late February and the global energy crisis became impossible to ignore, governments around the world moved quickly. They addressed their citizens. They explained the situation. They announced concrete policy responses. They did not just issue lists of things the public must sacrifice.
| Country / Leader |
Date of Address |
What Citizens Were Told |
What the Government Did |
| Pakistan |
Late Feb 2026 |
Energy crisis acknowledgement |
First country to address nation formally |
| Philippines |
24 March 2026 |
National energy emergency declared |
State of calamity powers invoked |
| Thailand PM |
6 April 2026 |
Fuel savings appeal on social media |
Work-from-home mandates for government staff |
| UK — Starmer |
16 March 2026 |
Storm coming, candid economic briefing |
Fuel duty cut extended to Sept; £100 electricity bill relief per household; 5-point import bill plan; separate package for heating oil users |
| Australia — Albanese |
1 April 2026 |
Citizens asked to save fuel |
Petrol tax cut; import duty on fuel reduced; National Fuel Security Plan; road user charges slashed for truck drivers; follow-up address on 11 May on plan outcomes |
| India — Modi |
May 2026 (2 months late) |
10-point sacrifice list; appeal to patriotism |
No tax cuts No relief package No fuel security plan Roadshow same day |
Every other leader paired the ask with an answer. Every other government said: here is what we are going to do for you. Australia's Albanese made a follow-up address on May 11 — weeks later — specifically to update citizens on the results of the fuel security plan. PM Modi issued appeals and left the stage. No supplementary address has come. No plan has been tabled.
The Reserve We Never Built
On April 22, Bloomberg published a chart compiled by journalist Javier Blas that should have been front-page news across India. China holds 1.25 billion barrels of strategic petroleum reserves. India, as of that date, held 2.1 million barrels — a fraction so small it barely registers on the same scale.
Building strategic oil reserves has been discussed in India for years. Committees have met, experts have testified, announcements have been made. The physical infrastructure of underground caverns exists at Visakhapatnam, Mangaluru, and Padur — with combined capacity for roughly 5.33 million barrels, still a fraction of what China commands. The political will to fill and maintain those reserves at scale, to treat energy security with the seriousness a net-import-dependent nation requires — that will was never consistently present.
When the crisis comes, you draw on what you have stored. India has stored very little. So instead, the government asks citizens to store less cooking oil in their kitchens.
The Labour Code Timing
On the very day — or the day after — PM Modi appealed to worker unions not to go on strike, saying that strikes harm the economy, reduce dollar inflows, and hurt national interest, his government quietly activated the four Labour Codes that had been pending implementation for five years.
Trade unions have been specific in their objections: take-home salaries will fall under the new wage code, as a larger portion is shifted to provident fund contributions; millions of informal and unorganised sector workers will lose social security coverage; factory owners will gain sweeping powers to hire and fire workers without prior government approval at establishments below a higher threshold.
The Prime Minister asks workers not to disrupt production. The Prime Minister then changes the rules to make it easier to remove those very workers from production. The hypocrisy is not subtle.
And while on the subject of copper — PM Modi himself cited it as an example of how strikes had damaged national interest, noting that India once exported copper and now imports it, spending precious foreign exchange. This is a reference to the Vedanta-Sterlite smelter in Thoothukudi, Tamil Nadu, which was shut after police firing killed 13 protesters in 2018. Eleven years of governance later, a Prime Minister cannot blame that shutdown on workers. It is the government's job to create the regulatory, safety, and environmental framework that allows industries to operate. Blaming labour for the copper import bill after a decade in office is not analysis. It is deflection.
Pattern Recognition
The Third Time in Ten Years
This is the third time in a decade that the Indian public has been handed an appeals list and told that compliance is patriotism.
In 2016, they stood in queues for hours — sometimes days — outside banks, surrendering their own legal tender, because demonetisation was patriotism. The black money promised to be eliminated never materialised in the volumes claimed; the economic disruption, particularly to the informal sector, was severe and well-documented.
In 2020, at nine in the evening, they were asked to light lamps and bang thalis to drive away COVID-19 — while migrant workers walked hundreds of kilometres on highways with no food, water, or transport, because the lockdown had been announced with four hours' notice. Patriotism was performed on balconies while devastation unfolded on roads.
Now in 2026, the list is back. Seven items. Ten items. The count varies by channel. The choreography is identical: a prime ministerial address, synchronised social media deployment, posters appearing within hours, and an IT cell ready to call anyone who asks questions a "desh drohi."
Demonetisation. Thali. Sacrifice List. Three times in ten years, the government has failed to solve a crisis and handed the bill to the public — wrapped in the tricolour.
Notably, after Operation Sindoor, PM Modi asked citizens to make a list of foreign goods in their homes and reduce their use — particularly targeting Chinese products. A year later, it emerges that China actively assisted Pakistan during that very operation. What happened to that list? What happened to that campaign? It served its immediate political purpose, generated the required headlines, and then quietly disappeared.
Godi Media and the Invisible Crisis
Through March, April, and into May, as the stock market fell daily, as foreign institutional investors accelerated their exit from Indian markets, as the rupee lost ground against every major Asian currency, the dominant media landscape in India reported… very little. Business newspapers that would once have run five-column analyses of an economic slowdown carried sparse, buried stories. The same publications and channels that screamed about UPA-era inflation were largely silent on BJP-era collapse.
Citizens experienced the economic crisis in their daily lives — in fuel costs, in grocery bills, in job losses, in salary cuts — but the media narrative that surrounds them told them the government was doing fine. The gap between lived experience and televised reality is now so wide that the government's own sacrifice appeal came as a shock to many who had been shielded from the severity of what was coming.
- Gold and silver contribute approximately 7% to India's GDP and 10–12% to export earnings, employing around 50 lakh workers across the value chain.
- PM Modi's convoy typically consists of 50 to 100 vehicles. A roadshow in Hyderabad was conducted the same day he asked the public to conserve petrol; a roadshow in Vadodara was also scheduled.
- A Bloomberg chart published April 22, 2026 by journalist Javier Blas showed China's strategic petroleum reserve at approximately 1.25 billion barrels versus India's 2.1 million barrels.
- Australia's PM Albanese addressed the nation on April 1, announcing fuel tax cuts, import duty reductions, a National Fuel Security Plan, and truckers' road-user charge relief — and followed up with a progress report on May 11.
- UK PM Starmer addressed the nation on March 16, announcing a 5-point energy import plan, £100 electricity bill rebates, fuel duty extensions, and a separate heating oil package.
- Thailand's PM issued a social media appeal on April 6, accompanied by concrete work-from-home directives for public sector employees.
- The four Labour Codes were activated in close proximity to the appeal asking workers not to strike, despite having been pending implementation for five years. Trade unions allege these will reduce take-home pay for organised and unorganised sector workers alike.
- In 2024 election speeches, PM Modi repeatedly accused the Congress party of planning to seize and redistribute women's gold, making the mangalsutra a campaign centrepiece. He is now asking those same women not to purchase gold.
- The opposition leader Rahul Gandhi warned publicly in March 2026 of an impending economic storm and called for preparatory action. The government did not publicly acknowledge the warning for nearly two months.
- India's Sterlite copper smelter in Thoothukudi has been shut since 2018, following protests and a police firing that killed 13 people. PM Modi attributed India's copper import dependence to worker strikes — despite eleven years of his party being in government.
- PM Modi asking citizens to stop buying gold for a year — without any plan, compensation, or support for the 50 lakh workers whose livelihoods depend entirely on that consumption — is not a sacrifice appeal. It is an uncompensated economic shutdown imposed on the most vulnerable links in the supply chain.
- A government that conducts roadshows, airshows, and 100-vehicle convoys — all fuelled by petroleum — on the same day it tells the public to conserve petrol, does not deserve to use the word "sacrifice." It reserves sacrifice for those who have no motorcades.
- For two full months, PM Modi kept the public in the dark about the severity of the economic crisis, travelling to election rallies in five states, while opposition leaders issued documented warnings about the incoming storm. This is a dereliction of the basic democratic duty of transparency.
- The comparison to other world leaders is damning: UK, Australia, Philippines, Thailand — all addressed their citizens earlier, with more candour, and paired their appeals with concrete policy relief. India's Prime Minister gave a nineteen-minute speech and announced no relief measure whatsoever for the households he was asking to sacrifice.
- Activating Labour Codes — which trade unions say will reduce take-home pay and strip social security from unorganised workers — on the very day workers are asked not to strike, is a cynical use of a national crisis to push through anti-worker legislation that could not pass under normal scrutiny.
- Blaming copper imports on labour unrest, after eleven years in government, is a refusal to own the consequences of a policy failure. A government that cannot restart or replace a shut industrial plant in eleven years cannot claim to be a government of governance.
- India's failure to build meaningful strategic petroleum reserves — China stores 1.25 billion barrels; India stores 2.1 million — is not a legacy issue inherited from previous governments. It is a choice, made over the past decade, to spend on optics and electoral management rather than strategic infrastructure.
- The pattern of demonetisation (2016), thali-banging (2020), and now the sacrifice list (2026) reveals a consistent governing philosophy: when the government fails, it nationalises the failure as the people's duty, wraps it in the tricolour, and deploys the IT Cell to silence anyone who asks why the government itself is exempt from the sacrifice being demanded.
- The Godi media's near-total suppression of economic crisis reporting through March, April, and May — while citizen hardship was accelerating in real time — represents a structural failure of the free press in India, enabled and incentivised by a government that has made editorial independence economically precarious for outlets that ask honest questions.
- The refusal to call a special session of Parliament to brief the nation's representatives on the economic situation — preferring instead a rally speech that can be left without follow-up — is an evasion of constitutional accountability. The opposition's demand for a special session is not obstructionism. It is exactly what parliamentary democracy looks like.
