Diageo India: Pouring Prosperity, Jobs, and Sustainability into the Indian Economy

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5 Key Takeaways

• Diageo India contributed approximately ₹49,000 crore to the Indian economy in FY 2023-24, supporting nearly 6.5 lakh jobs.
• Direct contribution was ₹25,300 crore, with the rest generated through indirect economic activities across sectors like agriculture, logistics, packaging, hotels, trade, and tourism.
• The company improved sustainability by cutting water consumption by 11%, eliminating coal use, and reducing Scope 1 and 2 emissions by 87% and 98% respectively.
• Diageo India achieved 98.6% renewable energy use in direct operations and increased in-house solar capacity to 2.6 MW.
• Annual CSR spending of ₹20 crore impacts over 1,00,000 people, focusing on community development, healthcare, water access, sanitation, women’s empowerment, and livelihoods.

How Diageo India is Boosting the Indian Economy and Making a Difference
When we think of big companies, we often picture their products on store shelves or their ads on TV. But did you know that some companies have a much bigger impact on our lives and the country’s economy than we realize? Diageo India, a major player in the alcoholic beverages industry, is a great example.
Adding Big Value to the Economy
According to a recent report by the Pahlé India Foundation, Diageo India contributed a whopping ₹49,000 crore to the Indian economy in the financial year 2023-24. To put it simply, that’s a huge amount of money flowing through various sectors, thanks to the company’s operations. Out of this, ₹25,300 crore came directly from Diageo India, while the rest was generated indirectly through the ripple effect of their business activities.
But it’s not just about money. The company also supported nearly 6.5 lakh (650,000) jobs across the country. These jobs aren’t just in their factories or offices—they’re spread across agriculture, transportation, packaging, hotels, trade, and tourism. When Diageo buys raw materials from farmers, uses transport services, or works with hotels and shops, it creates opportunities for many people.
Going Beyond Business: Sustainability and Social Impact
Diageo India isn’t just focused on profits. The company has made big strides in sustainability. In 2025, they managed to cut their water consumption by 11% and improved water efficiency in their distilleries by 48%. They’ve also stopped using coal and have drastically reduced their greenhouse gas emissions—by 87% and 98% in different areas. Most of their energy now comes from renewable sources like solar power.
On top of that, Diageo India spends about ₹20 crore every year on social responsibility programs. These initiatives help over 100,000 people by supporting community development, healthcare, clean water, sanitation, women’s empowerment, and better livelihoods, especially around their 36 manufacturing sites across India.
Looking Ahead
Industry experts believe that with the right government policies, India could become a major player in the global spirits market by 2032. Companies like Diageo India, which invest in people, innovation, and sustainability, are key to this growth.
In short, Diageo India is not just making beverages—it’s helping build a stronger, greener, and more inclusive India.

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