5 Key Takeaways
- Apple has formed a new internal team called 'Answers, Knowledge and Information' (AKI) to develop a ChatGPT-like AI answer engine.
- The AKI team is working on both a standalone app and backend infrastructure to enhance search in Siri, Spotlight, and Safari.
- Apple CEO Tim Cook emphasized the importance of AI, calling it as significant as the internet or smartphones, and committed to major investment.
- Apple is shifting from integrating external chatbots like ChatGPT to building its own AI-powered search and assistant capabilities.
- A major Siri overhaul is underway, with a new architecture led by Vision Pro creator Mike Rockwell, aiming for release as early as spring 2026.
Apple Is Building Its Own ChatGPT Rival: Here’s What You Need to Know
Big news is coming out of Apple! The tech giant is quietly working on its own version of ChatGPT, the popular AI chatbot, and it could change the way we search for information on our devices.
What’s Happening?
According to reports, Apple has formed a new internal team called “Answers, Knowledge and Information” (AKI). Their mission? To create an “answer engine” that can search the web and respond to all sorts of general-knowledge questions—just like ChatGPT or Google’s Gemini.
This is a big shift for Apple. Last year, when Apple launched its new AI platform, the company said it wouldn’t build its own chatbot. Instead, it partnered with OpenAI to bring ChatGPT features to Siri. Some Apple leaders even doubted whether chatbots were really that useful. But with millions of people now using AI chatbots for everything from homework to quick searches, Apple has decided it’s time to jump in.
Who’s Leading the Charge?
The AKI team is led by Robby Walker, who reports to Apple’s head of AI, John Giannandrea. They’re exploring both a standalone app and new technology that could make Siri, Spotlight, and Safari much smarter in the future. Apple is even hiring new experts in search engines and algorithms to help build this new system.
Why Now?
Apple’s CEO, Tim Cook, recently told employees that investing in AI is a must. He compared the AI revolution to the arrival of the internet and smartphones, saying it could be just as big—or even bigger. Cook also pointed out that Apple is rarely the first to enter a new market, but when it does, it aims to set the standard. “There was a PC before the Mac; there was a smartphone before the iPhone… This is how I feel about AI,” he said.
There’s also pressure from outside. Apple’s $20 billion-a-year deal with Google to be the default search engine could be at risk due to legal challenges. Plus, Apple’s current AI features don’t match the conversational abilities of ChatGPT or Google’s Gemini.
What’s Next?
Apple is working on a major Siri overhaul, led by the team behind Vision Pro. The new and improved Siri could arrive as soon as spring 2026. The new “Answers” team is Apple’s boldest move yet to compete directly with ChatGPT and offer users smarter, AI-powered search—without relying on outside companies.
Stay tuned: the way you search on your iPhone could look very different in the next couple of years!
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